Part of running a successful micro or small business includes the need for an online presence. Whether you are providing commentary, a service or a product your clients need to be able to locate you, communicate with you and shop online with you. As with any traditional ‘bricks and mortar’ business your shop or website works for you if it’s dynamic, engaging and welcoming. Not every business is the same and so every website should align with your business model regardless of what you do, and be a connective interaction between you and your clients.